In Brands Posted

Why Brands Need to Understand Religion

It’s often said that content is king, but when it comes to influencing our decisions, context may just have the edge. Studies by Vladas Griskevicius referenced in his book The Rational Animal suggest that the thing you see or experience immediately before an ad may have a critical effect on how you respond. So we were very interested in our colleague MG “Ambi” Parameswaran’s latest book For God’s Sake, which looks at the effect of religion (which is kind of like a metacontext) on consumer behavior. Ambi is an Indian ad industry veteran who has been with FCB’s Indian operation for over two decades, now serving as an Advisor, and while the book is written with the Indian market in mind, the context of religion is an important one for large swathes of the population even in secular countries.
Read More
page 1 of 5
Contact Us

Send us an email and we'll get back to you, asap.