In Behavioral Economics, Brands, Consumer Research Posted

Want to change behavior? First understand what you are asking people to give up.

business-of-choice-5 Legendary -- and very quotable -- baseball coach Sparky Anderson summed up decades of behavioral science research into loss aversion precisely and pithily when he said "Losing hurts twice as bad as winning feels good". Loss aversion, as many of you will know, is a cornerstone of prospect theory, a groundbreaking idea that emerged from the pioneering work in behavioral economics of academics including psychologists Daniel Kahneman and Amos Tversky.
Read More
page 1 of 5
Contact Us

Send us an email and we'll get back to you, asap.