Understanding what has made our species successful will only help your brand do the same… September 17, 2013 No Comments

Institute of Decision Making and Vlad Griskevicius, author of The Rational Animal talk at Advertising Week in NY on September 26th.  Hope to see you there! Here’s what to expect…

WHY CONSUMER IRRATIONALITY ISN’T SO IRRATIONAL  Marketers act blindly if they do not have a deep understanding of what drives consumers’ choices. Behavioral Economics has shown that human beings don’t follow the rational rules of economic theory when making our decisions. But this raises a very obvious and critical question for marketers: what rules — if any — do we follow?

In this must-attend session, FCB’s Institute of Decision Making will seek to provide the answers that may change the way you look at your marketing and the people toward which you direct it. Matthew Willcox, Executive Director of the Institute, will introduce Vladas Griskevicius, McKnight Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota, and co-author of the forthcoming book “The Rational Animal.” Developed through an award-winning career featuring highly acclaimed research and collaborations, Professor Griskevicius’s thinking bridges the gap between the irrational human creatures described in behavioral economics and the highly successful species that that has evolved to become today’s consumer. Understanding what has made our species successful will only help your brand do the same.

See event details here

 

September 16, 2013 No Comments

 

The Institute of Decision Making is delighted to be sharing the stage at Advertising Week in NYC on September 26th with Professor Vladas Griskevicius, McKnight professor of marketing and psychology at the University of Minnesota’s Carlson School of Management and the author of an important new book, “The Rational Animal: How evolution has made us smarter than we think we are.” Read an interview on All Voices where Professor Griskevicius discusses the key points he will talk about here

 

Making a sense of unfairness work for you. July 8, 2013 No Comments

Executive Director of the Institute of Decision Making, Matthew Willcox is interviewed by the influential challenger brand consultancy Eat Big Fish about what makes challenger brands appeal to human nature.  See the second of a series of three interviews here

Why we love underdogs… July 2, 2013 No Comments

Executive Director of the Institute of Decision Making, Matthew Willcox is interviewed by the influential challenger brand consultancy Eat Big Fish about what makes challenger brands appeal to human nature.  See the first of a series of three interviews here

Advertising Week Q&A on Institute of Decision Making forum at Cannes Lions June 17, 2013 No Comments

Doug Zanger of Advertising Week talks to Matthew Willcox about the Institute of Decision Making’s Forum at Cannes with Adam Alter, and quizzes him  about brains, technology and when he has been a victim of his own cognitive biases.  Read the Q&A here