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	<title>Institute of Decision Making</title>
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	<link>http://www.instituteofdecisionmaking.com</link>
	<description>A global team comprised of thought leaders from both the agency and professors.</description>
	<lastBuildDate>Mon, 20 May 2013 22:12:51 +0000</lastBuildDate>
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		<title>The Psychology of Luxury</title>
		<link>http://www.instituteofdecisionmaking.com/?p=805</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=805#comments</comments>
		<pubDate>Mon, 20 May 2013 22:12:51 +0000</pubDate>
		<dc:creator>Matthew Willcox</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

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		<description><![CDATA[&#8220;Luxury brands will always need to appeal to the senses and to have the hand of an artist not far away. But to make the most of their brand in the modern world, perhaps that artist should have two new bedfellows: the digital technologist and the behavioral scientist.&#8221; Read Matthew Willcox, Executive Director of the Institute [...]]]></description>
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		<title>The Science of Desire</title>
		<link>http://www.instituteofdecisionmaking.com/?p=775</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=775#comments</comments>
		<pubDate>Thu, 16 May 2013 22:36:30 +0000</pubDate>
		<dc:creator>Matthew Willcox</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Psychology]]></category>

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		<description><![CDATA[Great video of a recent presentation at Advertising Week UK by Simon White, Draftfcb Chief Planning Officer and IDM lead in Europe and Phil Barden, Managing Director of Decode UK, and author of &#8220;Decoded&#8221;. View it here]]></description>
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		<title>New Realities &#8211; Consumer Decision Making in Today’s New Information World</title>
		<link>https://www.dropbox.com/s/k7ce071j1c8xhzx/New%20Realities%20white%20paper%20with%20data.pdf</link>
		<comments>https://www.dropbox.com/s/k7ce071j1c8xhzx/New%20Realities%20white%20paper%20with%20data.pdf#comments</comments>
		<pubDate>Tue, 04 Sep 2012 01:35:19 +0000</pubDate>
		<dc:creator>Matthew Willcox</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=749</guid>
		<description><![CDATA[Draftfcb set up the Institute of Decision Making, part of our Global Capabilities group, to bring greater understanding of how consumers make decisions to our network and our clients. In pursuit of this goal, we have been working closely with our holding company, IPG, on the third wave of New Realities &#8211; Consumer Decision Making [...]]]></description>
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		<title>Institute of Decision Making in Adweek</title>
		<link>http://www.instituteofdecisionmaking.com/?p=704</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=704#comments</comments>
		<pubDate>Sat, 09 Jun 2012 21:12:29 +0000</pubDate>
		<dc:creator>Matthew Willcox</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

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		<description><![CDATA[Executive Director Matthew Willcox is interviewed in Adweek&#8217;s Six Questions series.]]></description>
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		<title>Institute of Decision Making opens branch in Vienna</title>
		<link>http://www.instituteofdecisionmaking.com/?p=626</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=626#comments</comments>
		<pubDate>Sun, 20 May 2012 20:44:38 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=626</guid>
		<description><![CDATA[Dr. Rosa Kriesche As of May 2012, Draftfcb has launched the Institute of Decision Making in the Vienna office. Dr. Rosa Kriesche, head of strategy and new business, will be leading the institute there.  Matthew Willcox, Executive Director and Global Head of the Institute said &#8220;Dr. Kriesche&#8217;s passion for and understanding of behavioral sciences makes [...]]]></description>
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		<title>Why Consumers Aren’t Good At Telling You What They Want by Matthew Willcox</title>
		<link>http://www.instituteofdecisionmaking.com/?p=619</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=619#comments</comments>
		<pubDate>Wed, 15 Feb 2012 09:27:09 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Instinctual Marketing]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=619</guid>
		<description><![CDATA[When Steve Jobs was asked if Apple had used consumer research to help design and launch the iPad, he replied &#8220;No.&#8221; And when asked why not, he said, &#8220;It&#8217;s not the consumer&#8217;s job to know what they want.&#8221; While many us might not want, or might not be well advised to trust our guts to [...]]]></description>
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		<title>Cannes 2011: Jonah Lehrer and Draftfcb Institute of Decision Making</title>
		<link>http://www.instituteofdecisionmaking.com/?p=595</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=595#comments</comments>
		<pubDate>Tue, 13 Sep 2011 17:02:28 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=595</guid>
		<description><![CDATA[On June 20th, following an introduction from Draftfcb&#8217;s worldwide CEO and President, the Institute’s Executive Director Matthew Willcox took the stage at the Cannes Lions International Festival of Creativity with Jonah Lehrer, author of ‘How We Decide’ and his upcoming book, ‘Imagine: The Science of Creativity.’ In this video, Jonah addresses the intersection of strategic [...]]]></description>
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		<title>Dan Ariely on Doing the Right Things for the Wrong Reasons</title>
		<link>http://www.instituteofdecisionmaking.com/?p=554</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=554#comments</comments>
		<pubDate>Mon, 21 Feb 2011 00:30:18 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=554</guid>
		<description><![CDATA[Dan Ariely spoke with the Institute of Decision Making at the Society for Judgement and Decision Making Conference in St. Louis, Missouri about how to influence people to do the right thing. From looking at principles such as the identifiable victim bias to influential reward systems, Ariely walks us through how we, as marketers, should [...]]]></description>
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		<title>Dr. Robert Cialdini talks to IDM</title>
		<link>http://www.instituteofdecisionmaking.com/?p=550</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=550#comments</comments>
		<pubDate>Mon, 21 Feb 2011 00:25:19 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=550</guid>
		<description><![CDATA[Matthew Willcox interviews Dr. Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and author of “Influence: The Psychology of Persuasion” at the 2010 Behavior Energy and Climate Change conference. The conversation covered the importance of behavioral studies to marketers, and what rules of “Influence” may be the most instinctual.]]></description>
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		<title>Adam Alter on the Power of Context</title>
		<link>http://www.instituteofdecisionmaking.com/?p=547</link>
		<comments>http://www.instituteofdecisionmaking.com/?p=547#comments</comments>
		<pubDate>Mon, 21 Feb 2011 00:25:03 +0000</pubDate>
		<dc:creator>Claire Grinton</dc:creator>
				<category><![CDATA[Behavioral economics]]></category>

		<guid isPermaLink="false">http://www.instituteofdecisionmaking.com/?p=547</guid>
		<description><![CDATA[The Institute had the opportunity to chat with Adam Alter, a psychologist at New York University Stern School and Institute collaborator, about how context can influence decision making. Alter’s work challenges us to think about how situational factors – from broad environmental shifts in weather to minor manipulations of fonts and layout – can alter [...]]]></description>
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