Institute of Decision Making in Adweek June 9, 2012
Executive Director Matthew Willcox is interviewed in Adweek’s Six Questions series.
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ABOUT IDM
Draftfcb’s Institute of Decision Making seeks to understand how to activate instinctual triggers to influence consumer decisions in our clients’ favor. Comprised of a team of strategists and planners across multiple offices, we work with academics who are at the forefront of revealing deeper understanding of human decision making, particularly in the areas of behavioral economics and neuroscience.
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